Posts
The Cost-Per-Wear Spreadsheet Is Going Viral on TikTok—Here's the One I Actually Use
The cost-per-wear spreadsheet trend is exploding on TikTok, but most people are doing the math wrong. Here's the comprehensive CPW system I've used for three years—including the hidden variables that separate actual value from spreadsheet theater.
Sloane HollowayFebruary 23, 2026Drunk Elephant's "No Kids Allowed" Rebrand Is Corporate Cynicism at Its Finest
A skincare brand that happily cashed Gen Alpha's allowance checks for years is now pretending it never wanted them in the first place. This isn't brand evolution—it's reputation management disguised as principle.
Sloane HollowayFebruary 23, 2026The Row Deconstructed: Is $1,200 for Sweatpants Actually "Quiet Luxury" or Just Loud Pricing?
I spent $1,190 on The Row sweatpants with my own human money. Here's the cost-per-wear math, the psychology of "quiet luxury," and why you're paying 70% for the absence of a logo.
Sloane HollowayFebruary 22, 2026
Underconsumption Core Is Just Poverty Repackaged as an Aesthetic (And Why That Bothers Me)
Underconsumption Core is TikTok's latest viral trend—using things until they're empty and wearing clothes until they fall apart. But here's the thing: people with actual financial struggles have been doing this forever out of necessity. I break down why this trend gets the behavior right but the framing completely wrong.
Sloane HollowayFebruary 22, 2026
The BILLY Bookcase Industrial Complex: Why Your 'Starter' Furniture is a Scam
I bought the BILLY bookcase with my own human money. Six months later, the particleboard swelled from a single humid day. Let's look at the math on why your "starter" furniture is actually a $600 rental fee on garbage.
Sloane HollowayFebruary 22, 2026